Fitness Games to Save Nintendo from Financial Doldrums?

Nintendo Announce Move to Health and Fitness Games and Products

Something is rotten in the state of Nintendo. Ever since Microsoft and Sony entered the console developing world, Nintendo has gradually declined. With comparatively limited finances, Nintendo have  been forced to move further and further away from hardcore gaming, moving from Wii to Wii U and now into fitness games.

Nintendo’s president, Satoru Iwata, who recently took a voluntary 50% pay cut, told investors that he is determined to “Redefine games as an entity that improves people’s quality of life in entertaining ways.” Iwata has set himself ten years to bring this promise to fruition.

Precisely what Iwata meant by this statement remains unconfirmed. Many believe Nintendo will move into the health and fitness games genre, meaning games can expect more titles in the vein of Wii U Fitness and Wii Fit Plus.

Iwata has stated that Nintendo will not be creating wearable items, stating that entering such a competitive market is “Not Nintendo’s way of doing business.” Instead, Iwata announced a line of “non-wearable technology that will provide feedback to consumers on a continual basis.”

Nintendo fans will be pleased to hear that Nintendo will continue to develop games. “We’re


But surely games will play a part? Well yes, but don’t expect endless variations on Wii Fit. “We are contemplating new themes for games and products that interact with games and create a synergistic effect.” In laymen’s terms, Nintendo will use their experience in game development to create entertaining health and fitness products. These health and fitness products will be for a new Nintendo platform, which will interact with Wii U.

Nintendo have also announced that they are considering entering the smart devices market.

So, over to you. What do you think of Nintendo’s move? Is it a good idea? Will it work? Let us hear your thoughts in a comment below or on Facebook.


Paul Harrison

Paul M Harrison is an entertainment journalist, novelist, and blogger, and a specialist in the theory of storytelling. Paul Harrison can be contacted via his personal website or on Twitter or Facebook.

Leave a Reply

Your email address will not be published. Required fields are marked *